Sans/Serif is a self-promotional piece that I produced with Plumbline Studio. The idea behind this gift-item was to promote the importance of typography to it’s recipients (often clients). My intent was to create mini lesson on typography in a beautiful and modern layout.
The Dream Diary series by Vaka Valo has an old skool instruction manual vibe, if it were cut out and re-arranged by a serial killer. Those innocent people were once building decks and assembling gutters could not escape horrific fates, no matter how pristine and full of hope their idyllic DIY lives seemed.